Insight
People are turning to supplements for various health challenges to support their health and wellness needs. However, this space is filled with misinformation and false promises. We helped Big Bold Health break free from this convoluted supplement category by creating a new category.
People are aware that most companies are fighting with each other to get our money. But with category creation, you present a real problem and an innovative solution at the same time, so you immediately distinguish yourself from all other offerings.
Design
The founder Dr. Jeffrey Bland is widely regarded as the father of functional medicine. He’s spent 40 years developing breakthrough approaches in the fields of holistic health and nutrition. So it was imperative to establish the scientific credibility of this emerging brand. So Studio Lo needed to develop a brand that reflected the experience and credibility of this notable team of scientists, nutritionists and wellness experts. Our thoughtful design process help communicate Big Bold Health’s sophistication, intelligence and experience.
Strategy
Brand Positioning
Brand Architecture
Brand Strategy
Content
Strategic Naming
Copywriting
Design
ID Design
Package Design
Creative Direction
Illustration Direction