re: CBD

True Foods reached out to Studio Lo to help them build a CBD brand from the ground up. A brand that would rise above the cultural stigma and misunderstandings of the category.


 
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ID Design

The ID system is friendly but bold. The colon was designed to be the icon for the brand. The halo within the colon is a metaphor: a combination of mind and body. We used the color yellow to represent the idea that we need to pause and slow down. Yellow communicates yield but also represents energy and a vibrant source of power.

 
 
 
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Design

Complexity is the enemy, our audience’s lives are complicated enough, so the design needed to reflect the state we wanted to achieve; clarity, focus and a sense of calm. 

 
 
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Strategy

Brand Positioning
Brand Architecture
Brand Strategy
 

 

Content

Strategic Naming

Copywriting

 


 

Design

ID Design
Package Design
Creative Direction
Illustration Direction