Insight
Observing a generation bending beneath the weight of their own anxiety, the Italian winery Gentleman of Verona recognized the need to liberate the over scheduled. GOV felt compelled to export the Italian spirit of 'Mangia bene, ridi spesso, ama molto' – meaning 'Eat well, laugh often, love much.' This simple yet profound expression captures the essence of the Italian approach to life. Inspired by this philosophy, they created LOVVO, a canned wine inviting people to embrace life with joy and love, granting them permission to take a mental holiday, to let go, explore, and indulge in all that love has to offer.
Design Influence
What they're bottling (well, canning) is an idyllic mental holiday in the Italian Riviera. It's heightened; it's glossy with a sense of elegant debauchery. It's a getaway people fantasize about. Inspired by the vibrant language of nautical flags, the brand design echoes the bold, graphic patterns seen flying from the masts of luxury yachts parked in the harbors of the Riviera's villages.
LOVVO Manifesto
Strategy
Brand Positioning
Brand Strategy
Content
Product Naming
Copywriting
Design
ID Design
Packaging Design
Creative Direction
Illustration Direction
Campaign
Creative Direction
Conception
Copywriting
Art Direction
Photo Direction