Playing For Change

PFC was built on the belief that music possesses the ability to unite us all. The organization has traveled to all corners of the globe to film and record performances that remind us of our shared humanity.


 
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Insight

The way we experience music has undergone a significant transformation, becoming more personal, immersive, and enriching. In the midst of the ongoing battle for eyeballs, PFC noticed a decline in revenue due to this changing landscape. Studio Lo recognized an opportunity to address this challenge by prioritizing their fans' needs. This deep commitment to understanding their audience proved critical in charting a path for future growth. Through our research, we discovered that PFC's fans not only appreciated the purpose behind the brand but also shared the same belief. To align these shared values, we modernized the brand by emphasizing its original mission. We then redesigned their website, developing a seamless integrated experience of music, film, membership, merch, and immersive storytelling.

 
 
 
 

Design

With music originating from diverse cultures and featuring artists from around the world, all united by a shared mission, we recognized the need to establish a global aesthetic. Our branded design drew inspiration from the peace movement of the 1960s, as well as typography commonly found in concert and album artwork.

 
 
 
 
 

Strategy

Brand Positioning
Brand Architecture
Brand Strategy
User Experience
Retail Flow
Ecosystem Map
Site Map
Content Approach
Technology Strategy
Retail Flow
  

Content

Strategic Naming
Copywriting

 


 

Design

UI Design
UX Design
Photo Direction
Brand Foundation Design
Brand Guidelines